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PACKAGING DESIGN. CREATIVE DIRECTION
Frod Cold Brew Coffee Packaging
Froð is more than just cold brew; it’s a ritual of self-care. Inspired by Scandinavian simplicity and mindful indulgence, each sip is a moment to pause, breathe, and reconnect.
The three variants celebrate the world’s finest coffee origins, Colombia Oro, Brazil Terra, and Ethiopia Nila, each offering a unique sensory escape. The minimalist yet playful illustrations depict individuals embracing self-love, relaxing, and feeling empowered. These visuals reinforce the promise that Froð is not just coffee; it’s a daily act of self-care.
The Design
The color palette is carefully curated. Warm gold and red for Colombia Oro, symbolizing richness and warmth. Earthy green for Brazil Terra, reflecting grounded energy. Deep blue for Ethiopia Nila, evoking calmness and depth. A modern typeface and clean layout balance the expressive illustrations, creating a premium yet approachable feel. Froð is a cold brew designed to nourish both body and soul.
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