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Nescafé
Summer Shake Up
The summer heat is rising, but Nescafé is here to keep things cool and exciting! Introducing the Summer Shake-Up, a refreshing twist on your coffee experience.
Your Perfect Summer Companion. Whether you're chilling by the beach, catching up with friends, or taking a break from the heat, a cold cup of Nescafé is all you need to refresh your summer moments. From iced lattes to bold cold brews, discover new ways to enjoy coffee - your way.
Get ready for cool surprises, fun challenges, and exciting rewards all summer long. Stay tuned for exclusive flavors, social contests, and more! Shake up your summer with Nescafé!
TV COMMERCIAL
ONLINE PROMOTION
Nescafé Heat Rush
Nescafé was gearing up for an exciting campaign, and we saw an opportunity to engage coffee lovers in the scorching summer heat. Instead of a standard promotion, we turned up the heat—literally—creating an interactive, buzzworthy campaign that became the hottest talk in town.
Dynamic digital posters with live temperature readings and QR codes popped up across the city. As temperatures soared, the heat icon transformed into a percentage, signaling bigger rewards. Colors and witty headlines changed with each degree, grabbing attention.
SCAN & UNLOCK
Scan the QR code on digital posters to access the exclusive Nescafé rewards.
DOWNLOAD & JOIN
Available on both Android and iOS, the app offered a seamless experience
SYNC WITH FACEBOOK
Users logged in via Facebook to activate their rewards.
WEATHER API INTEGRATION
The app synced with real-time weather updates, ensuring users stayed in the loop.
HEAT ALERTS
An automatic notification buzzed when the day's peak temperature was hit.
SHARE TO CLAIM
Users had to be quick in sharing their special reward post on Facebook to claim the hottest deal.
Heat Rush App
With a sleek, user-friendly interface, the app doubled as a fun weather tracker with playful forecasts.
But when the heat peaked, it unlocked exclusive discounts on Nescafé products.
The Buzz Begins!
Phones were buzzing as users rushed to be among the first 100 to share and claim their rewards. This time, no one was complaining about the summer heat!