The Electrolux Lunar New Year Campaign "Simply Begin," redefined the festive season by inspiring people to embrace humble, meaningful new beginnings at home. Rooted in the Swedish concept of "Lagom" -finding balance in simplicity. The campaign encouraged Vietnamese consumers to start the year with less extravagance and more intention. By celebrating small, everyday joys - cooking at home, spending quality time with loved ones, and making mindful choices. "Simply Begin" highlighted how true renewal starts with simplicity. Through authentic storytelling and influencer collaborations, we showcased how embracing a slower, more thoughtful approach to the new year leads to lasting happiness and sustainable living.